Hire a Next.js developer who picks the rendering mode per route
Soham Dang builds Next.js applications where the rendering strategy is chosen per route based on how that route's data actually changes — not applied uniformly across the app because it was the default.
Next.js gives you four or five ways to render the same page. Most of the value, and most of the mistakes, come from that choice.
Statically generating a dashboard produces stale data. Server-rendering a marketing page that changes twice a year burns compute on every request. Both look fine in development.
Choosing the rendering mode
Static generation
Content that changes on a deploy cadence — marketing pages, docs, published articles. Fastest possible response, cacheable at the edge.
Server rendering
Personalised or frequently changing data that still needs to be in the HTML for SEO or first paint.
Client rendering
Highly interactive, authenticated surfaces where there is nothing useful to put in the initial HTML anyway.
Incremental revalidation
The middle ground: static speed with a defined staleness budget, for content that changes but not per request.
What comes with it
Routing and layouts structured so shared chrome is not re-rendered per navigation. Image optimisation and font loading configured rather than accepted by default. API routes where a small backend belongs alongside the frontend, and a separate Express service where it does not.
And metadata handled properly per route — canonical, Open Graph and structured data, which is most of why teams reach for Next.js in the first place.
When Next.js is not the answer
An authenticated internal tool with no SEO requirement and no first-paint pressure gets very little from server rendering, and pays for it in deployment complexity.
Being clear about that is worth more than defaulting to the framework with the best marketing.
Common questions
Does Soham Dang have Next.js experience?
Yes. Next.js has been part of his production stack since MS Infracon in January 2024 and continues at Avani Enterprises Ltd., used alongside React, Redux and TypeScript.
What is the difference between SSR and SSG in Next.js?
Server-side rendering builds the page per request, so it can include fresh or personalised data. Static generation builds it once at deploy time, so it responds faster and caches better but shows the data as of the last build.
Can Next.js improve SEO?
It can, because it puts real content in the HTML rather than relying on client-side JavaScript, and gives per-route control of metadata and structured data. It is not automatic — the rendering mode still has to match the route.